National Award for film industry

The organization's purpose and mission have been re-defined numerous times throughout its history. Currently, the NFB's mandate is defined by the Minister of Canadian Heritage:
The overarching objective of the National Film Board is to produce and distribute audio-visual works which provoke discussion and debate on subjects of interest to Canadian audiences and foreign markets; which explore the creative potential of the audio-visual media; and which achieve recognition by Canadians and others for excellence, relevance and innovation. — Sheila Copps, Minister of Canadian Heritage (2000)
To achieve these goals, the NFB plans include: creating educational television markets by signing contracts with American school boards, colleges and universities, and granting them certain rights; developing in-flight markets by working with airlines and distributors specializing in that field; and developing the CineRoute project, a cinema-on-demand service via the internet. The NFB plans to develop new territories, particularly China, Brazil and Mexico.
The National Film Board's extensive library of short films, documentaries and animation has led to an enthusiastic fan base. Various festivals, film exhibits and university clubs host retrospectives and showings designed to promote the work of the NFB. The NFB now has over 30,000 members in its NFB Film Club, who receive info on NFB screenings and workshops, special prices on NFB videos and access to the Film Board's broadband service, CineRoute.